The shocking truth behind "Bio" or "Organic" labels
Bio Labels - Expensive Marketing?
We all know how good it feels to buy "Bio" or "Organic".
But are Bio or Organic labels in cosmetics synonymous with safety or quality?
We know that it is better for the planet, the environment, your health and the products are supposed to taste a lot better too.
Then one discovers how bio oranges or bananas or pears are only "bio" for the last few days before they reached the shop.
It's all disappointing but admitedly there are counter-measures like buying from know producers or farm-shops.
Now, what about cosmetics? How does that work?
It's worse, probably, or just as bad.
A "bio" or "organic" label can be purchased on the condition that a given product reaches a certain proportion of organic ingredients, typically around 30% in the first year of the products's commercial life.
This improves to 70% in the second year of a product's life.
And that is a real problem because quality ingredients are very expensive, and quality organic ingredients even more so.
The trick for sellers is to then update the INCI table of ingredients before year 2 comes around and perhaps swap Sunflower oil for Jojoba oil in order to be back to year 1 conditions and remain under the 30% threshold.
That means (yes your maths were correct) that 70% of your bio product is in fact chemical waste, plastics or other substances you do not want anywhere near you.
And it makes sense.
Considering that high-street brands that do not pretend to be "bio" (we cannot name them here for obvious reasons) pack < €1 of ingredients in their products the competition is really tough, especially considering the lack of interest in the topic in schools, high-schools and colleges where the youth should be taught how to choose right. Most consumers simply ignore the facts.
This is true of brands selling in blue bottles for €3 and white bottles for €5 and shiny gold fake diamond incrusted bottles for €100 - by the way.
So going head to head with major chemical companies manufacturing and selling cosmetics is not a good idea. It's the wrong battlefield
Instead new players who believe in making bio products move to the " mine is greener than yours " battlefield and this is also - we believe at QDL Cosmetics, a little controversial for many a brands out there (despite the odds) make perfectly acceptable natural products. I can think of @Welleda, @Lavera, @Primavera and many more.
And this makes everything a little harder too. Let's make a comparison with drinkables.
On all your left a bottle called "Orange Juice". On your right a bottle of "Orange Juice". One has never seen an orange and costs €0.60 and the other has not met artificial flavourings yet and costs €3.
The same goes with wine. An import from California or Australia laded with chemicals will cost you approximately 5 times less than a regular bottle made ethically in France, Italy or Germany.
But price is sadly -and of course, not an indicator of quality, not in wines, not in clothes...it's somewhat of a confusing artifact.
And this goes for cosmetics too, it even goes in fact for the ingredients making up cosmetic products. For example two face creams contain shea butter...
...what shea butter? From where? With what characteristics? What levels of purity? Quality?...do you know?
We do not have a magic formula for you. We would recommend that you send some time researching the products you intend to purchase, starting with the ingredients making up a product.
Do you know what the following chemicals do? There in the vast majority of high street brands, premium (expensive) or not:
Do you know what comes with pseudo natural products like essential oils?
A great example is one of the worldwide leaders in essential oils trying to sell you " lavandula angustifolia" as the magic bullet in the world of lavender oil. It's in fact common lavender and grows everywhere, some call it "true lavender.
The only exceptional quality of the oil sold by this american sales leader is how every single bottle smells exactely and precisely the same...almost weird for a true natural product!
The same goes for CBD oil. The worldwide leader in volumes is China. With the quality levels that one should expect from China. CBD oil manufactured in Austria for example are simply in a different class, which means they deliver great results -in cosmetics too, whereas the one from China may or may not.
Make your own experience :-)
Disclaimer: The QDL Cosmetics products are not bio or organic. 98% of the ingredients are natural and many of them sourced from ethical organic sources. We have spent more attention to sourcing great quality ingredients than ingredients with pseudo-bio labels.